What Would Google Do?

A friend has just lent me a great book by Jeff Jarvis (he who almost killed DELL) - which points to trends in not just online communication to to business models in general. How we've been doing stuff up to now, just isn't going to work from now onwards and this book explains exactly what can and does happen when you cede control to your customers - and how you can't manage this process, but how you can roll with the punches.

A good read, and one that everyone who has an interest in business/communications/design should read.

|