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Oh the irony... but I don't think he gets it!

Posted by Adam on Thursday, September 24, 2009
This morning I was ploughing through the mountain of emails trying to sift which needed actioning, when I noticed one from a small marketing agency in the North of England.

The email began like this; "About 8 months ago I sent you an email (you might remember it.) It was about how UK businesses are the worst in Europe at staying in touch with their customers. i.e. we lose more repeat business than anyone else."

Clearly "you might remember it" is based on the fact that he believes that I don't get 200 email each day (therefore c. 40,000 since he last wrote), and the fact that he had said "UK businesses are the worst in Europe at staying in touch with their customers" clearly demonstrated by the fact that he sends one email every 8 MONTHS!

When I stopped laughing I considered whether I should send him a note to let him know how he'd brightened-up my day. But I figured that if he could send an email like this, the irony might be a little bit lost on him!


Anyway, my point is, that companies like this are setting themselves up as experts, helping organisations to "get it right".


Is it any wonder the economy's in the state that it is?


Oh dear, oh dear, oh dear!

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1 Comments


Ironically they can get it right. Panning for Prospects is a great way to re-engage with contacts without them feeling you have forgotten about them. Give me (Tom) a call to discuss more: 0800 988 44 65 or visit www.panningforprospects.com

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