The First Entry...

...well, here we are. 

I'm Adam Gray and all of my work is based in communications (design and Marketing rather than telephones & IP). I work with some great guys, and I think that my colleagues and I have some pretty smart ideas. We don't profess to have all of the answers, but, we can normally find a great way of making ourselves and our clients understood efficiently.

But, however much we know (or like to think we know) the world of marketing and communications is changing, and changing fast. Many of the old paradigms have been (or are being) swept away. The old channels of Advertsiing, DM, websites, brochures etc seem less and less relevant as time goes by. With Twitter (and all of its plugins), Facebook, LinkedIn, Digg, Plaxo, Blogspot, Google's many tools - and countless other social and networking applications there are a plethora of new ways of reaching-out to talk to people.

Add to this all of the different ways of accessing this Web, email, iPhone, Blackberry and Chumby to name but a few, the landscape is both crowded and confusing.

And, whilst some forward thinking clients and agencies are embracing these new opportunities, to the best of my knowledge there is no grand unifying theory about how these modules can be leveraged to maximum effect. Granted, there are loads of blogs and writers, loads of facebook communities and twibes, but everyone seems to have an opinion about some, but not all of these.

I hope that over the coming months people will use this blog to share their tips, experiences and resources so that we can all start to offer our clients a new way of talking to their clients.

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