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Posted by Adam
on
Wednesday, May 20, 2009
Well, just had a very interesting meeting with a chap who is a bit of a Blogging/Tweeting/Facing expert. The interesting thing is that social networking doesn't seem to obey many of the rules of conventional marketing and communications, and he outlined why.
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I think that I have the beginnings of a plan for how we can produce an integrated strategy for an employee comms issue being faced by a client. This idea of social networking, and the self policing attributes of this seem to be an obvious solution for the varied problems the client is currently facing. High absenteeism, low morale/commitment and lack of understanding of the business.
The strategy will focus on researching the staff to understand their needs/preferences/understanding and to prove that the beliefs that the management have are in fact correct. Then working-out some key discussion points which we will distribute via the social framework we employ and will form the basis for the beginnings of a dialogue between the employees and the board.
The size/spread and variance on roles of the workforce means that we not only need a cost effective delivery mechanism, we need one which will not preclude anyone from having a voice.
I shall report back to let you know if it works, but any guidance for anyone would be most welcome!
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